Valora Growth

Qualified appointments for NorCal roofers

NorCal (Northern California)

Qualify → then schedule

Qualified Roofing Appointments — without chasing people who ghost.

A simple system that filters weak intent before your calendar fills — so you only talk to homeowners who are ready to move forward with an estimate.

Qualified = in service area + homeowner + job intent + ready to schedulle

No pressure: run the numbers first — book only if the math makes sense.

What separates Valora

We pre-qualify before scheduling (service area + homeowner + job intent) — so your calendar stays clean and you stop wasting time on weak leads.

What separates Valora

We pre-qualify before scheduling (service area + homeowner + job intent) — so your calendar stays clean and you stop wasting time on weak leads.

Quality First

Screen out price shoppers + out-of-area before they hit your calendar.

Fast filter → cleaner schedule

Only real homeowners

Ready-to-move-forward intent (not “just shopping”).

Homeowner + intent verified

Show-up & close

Confirmations + reminders reduce no-shows and flakes.

Less ghosting, more estimates

Track ROI

Know if it pencils before scaling (directional math).

Numbers-first decision

↓ Start here: run the ROI in 60 seconds

The 3-Step System

simple • measurable

Target intent

Campaigns built around job intent — not broad “roofing traffic.”

Qualify then schedule

Short questions screen out weak intent before they pick a time.

Confirm + track

Automated follow-up reduces flakes and keeps performance measurable.

ROI Calculator

quick • conservative • directional

Inputs

Avg job value ($)

Your average contract value.

Gross margin (%)

Profit margin before overhead.

Lead → booked (%) lever

Of leads captured, how many become booked calls?

Target booked calls / month lever

How many booked estimates you want each month.

Close rate (%) lever

Booked calls that become signed jobs.

Internal cost assumption (%)

Default matches the approved calculator assumption.

What this assumes

This is directional math to sanity-check “does it pencil.” We apply an internal cost assumption to stay conservative.

Outputs (directional estimate)

Leads needed / month

—

Booked calls ÷ (lead→booked).

Expected jobs / month

—

Booked calls × close rate.

Expected net profit / month

—

After a conservative internal assumption.

ROI (directional)

—

Green = strong • Yellow = thin • Red = doesn’t pencil (yet).

If it pencils → book 15-min fit call

Directional math — not a guarantee. Results depend on service area, job mix, and follow-up speed.

Fit Check

Confidence Filter

Who it’s for

Owner-operators who want booked estimates (not “leads”).

Teams that can handle more jobs this month.

Contractors who want trackable cost per booked call.

Not for

Anyone wanting shared leads or “lead reselling.”

Teams that can’t answer calls / follow up quickly.

“No tracking” expectations.

What happens after you book

1) 15-min fit call: confirm service area + job types + volume goals.

We keep it simple: what you want, where you serve, and what “qualified” means for you.

2) Align the qualification + follow-up flow.

Short screening questions + confirmations so weak intent doesn’t hit your calendar.

3) Launch + track the numbers.

Booked calls, close rate, cost per booked call — and adjust until it pencils.

Book Your Fit Call

only if the math makes sense